Customer Expectations

A new vendor partner I was onboarding recently asked what my customers expect of me and my partners. I replied….. My customers have come to expect: I will treat them like they’re the only client I have. I will be tenacious when it comes to their needs and best interests. I will be proactive and…

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Customer Service and Customer Experience: Are They the Same Thing?

Many companies today consider customer experience to be customer service with some refinement. Some bling! But in concept and practice, they are entirely different. They relate only in this way. Customer service kicks in when customer experience fails. Customer Service is what you provide before and after the sale, usually focusing on communication or solving…

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Maximizing Profits: The Power of Referrals

A referral is the best advertising and great way to be recognized for providing an exceptional customer experience.  But if you want to maximize profits, here is why getting a referral is so much more than recognition.  A referral increases your revenue while lowering your Sales, General, and Administrative expenses (SG&A). Increased profitability!  Have you…

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