Happy New Year!

HAPPY. NEW. YEAR. Three of the most often shared words as we step into January. With renewed hope and optimism, we welcome 2026. That said, many of us—along with our friends, colleagues, and business partners—are beginning the year facing significant career changes and pivotal choices. In my industry and the markets we serve, economic pressures,…

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Brand Refresh & Prepping for the New Year

Ah…….REFRESHED! Grandchildren running up to me screaming Poppy! Poppy! after a tough workday. Stepping outside and gulping in the crisp and scented air of a new Spring morning. Walking into my favorite store to see new paint and flooring. Our website!! Our website refresh marks an important step forward for our business.  Our website is…

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Case Study: Johnston & Murphy

Reimagining Retail Flooring Procurement Post‑Pandemic Overview Following the pandemic-driven cessation of retail store development world-wide, Earl Wasserman emerged with a new business model —one built on nearly 48 years of industry experience and designed to meet the realities of modern retail construction. The refreshed approach combined Earl’s proven expertise, vast curated resources, evolving trends in…

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Case Study: Cole Haan

Streamlining Flooring Procurement for Cole Haan Overview Through an introduction by fellow affiliate of The MOB Scott Stolz of TTI Logistics, Earl Wasserman connected with Eric Korth to address a clear gap in the market: the need for a flooring partner free from unnecessary overhead, hidden specification agendas, and restrictive custom requirements. The goal was…

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